這家餐廳從美國(guó)的 Chipotle 連鎖店汲取靈感，隸屬于墨西哥菜系。接到這個(gè)品牌案子，我們根據(jù)本土文化對(duì)產(chǎn)品進(jìn)行融合調(diào)整。在整個(gè)品牌調(diào)性的設(shè)計(jì)中也是一直以輕松、愉悅為創(chuàng)作關(guān)鍵字。為此我們特意在飲品中設(shè)置了餓梨醬特調(diào)雞尾酒等飲品，希望客人在忙碌的生活中有個(gè)短暫而有趣的放松時(shí)刻。
Taking inspiration from America's Chipotle chain,Belongs to Mexican cuisine. After receiving this brand case, we adjusted the products according to the local culture. In the design of the brand's tonality, it has always been creative keywords with ease and pleasure. For this reason, we have specially set Hungry Pear sauce special cocktails and other drinks in the drinks, hoping that they will have a short and interesting relaxing moment in their busy lives.
餓（鱷）梨既牛油果，這里的醬不光是醬料的意思，還有表達(dá)親切的意思。而我們的品牌英文名叫hey guac！這里為什么要加感嘆號(hào)，是為了有很陽(yáng)光很積極親切地來(lái)和你打招呼的感覺在里面。而在品牌平面視覺中，我們也緊抓愜意、舒適、親和力為關(guān)鍵字。logo標(biāo)志中的ip形象選用牛油果為創(chuàng)作形象，配上慵懶的姿勢(shì)，給人可人又愜意的感覺。
hey guac are avocados. The sauce here is not only a sauce, It is also a kind of cordial address. The English name of our brand is hey guac! Why is there an exclamation mark here? It is to have a very sunny, positive and kind feeling to greet you in it. In the brand vision, we also focus on comfort, comfort, and affinity as the keywords. The ip image in the logo uses avocado as the creative image, coupled with a lazy posture, giving people a pleasant and free feeling.
Hey Guac ! 餓梨醬是一個(gè)追隨新鮮、美味的創(chuàng)新輕西餐品牌。創(chuàng)始人是一對(duì)從美國(guó)歸來(lái)的年輕人，她們希望把世界各地的美食相融合，推出別具一格且富有活力的輕西餐。各種天然醬料和新鮮食材的巧妙搭配，走出味蕾的舒適圈，帶給顧客新鮮感的同時(shí)，也可以大快朵頤 。
hey guac is an innovative catering brand following the value of being simply fresh and delicious.The founders are a pair of young people who have returned from the United States.them hope to integrate featured food from the globe and launch a unique and vibrant dining style.the ingenious combination of various natural sauces and fresh ingredients enables customers to walk out of the comfort zone,bringing a sense of novelty and satisfaction.
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